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PriceWaterhouseCoopers, the largest consulting company in the world, paid $112 million to brand the consulting arm when it demerges with PwC. So, with all that money, what do they come up with for a new name? ... "Monday". PriceWaterhouseCoopers was bad enough, but "Monday"? That is even worse than marchFIRST, the merger of Whittman-Hart and USWeb.
Posted: 2002-06-10 12:14:02
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