PriceWaterhouseCoopers, the largest consulting company in the world, paid $112 million to brand the consulting arm when it demerges with PwC. So, with all that money, what do they come up with for a new name? … “Monday”. PriceWaterhouseCoopers was bad enough, but “Monday”? That is even worse than marchFIRST, the merger of Whittman-Hart and USWeb.
Source:
Independent News